Occupational Summary
A Level 3 apprenticeship for corporate travel consultants, leisure travel consultants, travel agents and travel agent apprentices prepares them to provide customer service and manage complex travel arrangements, accommodation bookings and ancillary services. Apprentices specialise in corporate or leisure roles while developing transferable knowledge, skills and behaviours to tailor itineraries that ease the door-to-door experience, taking account of factors such as location, timings and business facilities; ensure travel time is organised and compliant with corporate policies and budgets for business travellers; or work in a fast-paced, customer-focused sales environment to source and match leisure options including tailor-made itineraries, package holidays, cruises, special-interest trips and weddings abroad.
The programme covers 39 KSBs (knowledge, skills and behaviours), typically lasts 12 months and has a maximum funding band of £7,000. End-point assessment methods are professional discussion, portfolio of evidence, knowledge test, multiple-choice test and observation.
View official Skills England source text
Travel consultants have a highly responsible role as they provide outstanding customer service, delivering a range of often complex travel arrangements, accommodation bookings and ancillary services which help to ensure their travellers benefit from journeys and time at their destination that is positive and aims to exceed their expectations. Usually travel consultants specialise in either ‘corporate’ or ‘leisure’ travel but either way employers agree that their essential knowledge, skills and behaviours are transferable across the industry. Corporate Travel Consultant Corporate travel consultants typically work according to service level agreements, taking care of the unique needs of business travellers, and know how to tailor itineraries that ease their door to door experience, taking account of factors that may impact on their trip including location and times, business facilities and corporate budgets. A key part of a corporate travel consultant’s role is appreciating that their customer must account for every single expense when travelling for business, and so must ensure travel time is organised and used as effectively as possible, and in compliance with the customer’s corporate policy or preferred choices. Leisure Travel Consultant Leisure travel consultants work in a fast paced, customer focused sales environment which aims to sell experiences and memories and meet the unique needs of leisure customers by sourcing and matching them to a variety of travel options within their budget including: tailor made itineraries, package holidays, special interest holidays, weddings abroad, cruises and seasonal activity based holidays. A key part of a leisure consultant’s role is keeping ahead of the ever increasing demand from customers for new and different leisure experiences.
What's in the Delivery Pack?
Every section is tailored specifically to the ST0340 standard, using official KSB data, the published assessment plan, and sector-specific context.
KSB Interpretations
Plain-English interpretation of every Knowledge, Skill and Behaviour
EPA Preparation
End-point assessment readiness, gateway checklist and method guidance
Delivery Risks
Occupation-specific risks, mitigations and early warning signs
Delivery Model Options
Model-selection guide comparing day release, block release and front-loaded approaches
On/Off-the-Job Mapping
Which KSBs are best taught by the provider vs developed in the workplace
Initial Assessment & RPL
Starting points, prior learning recognition and programme adaptation
English, Maths & Digital
Where functional skills embed naturally and standalone qualification guidance
Employer Engagement Guide
Employer commitments, progress reviews and workplace engagement guidance
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Typical Job Titles
Knowledge, Skills & Behaviours
Knowledge
13- K1: Geography:Know a varied range of world-wide geography and popular travel destinations to help inform customers’ travel p...
- K2: Travel Information: Know travel information including: passport and visa requirements, diversity for example local cultu...
- K3: Industry Practice: Know the travel industry and the systems that support it, including those for reservations and bookin...
- K4: Travel Options: Know the variety and alternative combination of travel options that are available to customers including...
- K5: Product and Service: Know the unique selling points of travel products and services and understand how to match their fe...
- + 8 more items
Skills
13- S1: Geography: Source and provide reliable and relevant geographical information that will help inform enquiries, support cu...
- S2: Travel Information: Source and provide accurate and relevant travel information that will ensure customers have a positi...
- S3: Industry Practice: Carry out transactions, using a range of reservation and booking systems, according to standard indus...
- S4: Travel Options: Source travel options, work with relevant industry suppliers and produce detailed itineraries that best ...
- S5: Product and Service: Match customer needs to products and services and identify opportunities to upsell, suggest alterna...
- + 8 more items
Behaviours
13- B1: Geography: Proactively keep up to date with worldwide geography and current affairs that could impact on customers
- B2: Travel Information: Proactively keep up to date with travel information according to the customer profile of the busines...
- B3: Industry Practice: Take a keen interest in travel industry developments to keep professional knowledge current and up to...
- B4: Travel Options: Demonstrate commercial awareness and consideration for customers’ unique needs when selecting and combin...
- B5: Product and Service: Promote confidence in customers by demonstrating a passionand belief in the products and services b...
- + 8 more items
End-Point Assessment
Assessment Plan
Type: PDF
Version & Source
- Version
- 1.1
- The funding band for this standard has been reviewed as part of the apprenticeship funding band review. The new funding band is £7,000
- Last changed
- 5 Jan 2023
- Earliest start
- 3 May 2020
- Approved for delivery
- 21 Jul 2016
- EQA Provider
- Ofqual
- Sector Subject Area
- 8.2 Travel and tourism
- Trailblazer
- TB0357
- Last checked
- 11 Mar 2026
Frequently Asked Questions
What knowledge, skills and behaviours are in the ST0340 standard?▼
The Travel consultant apprenticeship has 13 knowledge items, 13 skills, and 13 behaviours that apprentices must demonstrate.
How long is the Travel consultant apprenticeship?▼
The typical duration is 12 months, with a maximum funding band of £7,000.
What does a delivery guide for ST0340 include?▼
The KSB Planner delivery guide includes plain-English KSB interpretations, EPA preparation guidance, delivery risk analysis, on/off-the-job mapping, employer engagement strategies, and more — all tailored to ST0340.
Data sourced from Skills England. KSB Planner delivery guides are an interpretation and planning aid based on official published source material — not an official regulator-issued document.